Susan Muncey is the founder and creative force behind ShopCurious, an online boutique offering an eclectic collection of vintage fashion, jewelry and other unusual items, many of them handmade. Susan contacted me and I thought why not do a feature story on this kindred spirit's endeavor, since I'd already shown some ShopCurious items on the Wearable Art Blog.
My interview with Susan includes some of her favorite pieces from ShopCurious, as well as a few of my own. If you're "curious," click on the links to get background information on the selected items.
What inspired you to create ShopCurious?
ShopCurious combines many of the creative things I love doing: researching, writing, trend-spotting, finding unique accessories, vintage clothing and unusual things for the home.
I've always been on the lookout for major trend shifts and spotted a renewed interest in curiosity cabinets and collecting, alongside a move away from branded goods towards more quirky and original pieces.
One-off turban from a series of original handcrafted turbans, created especially for Shop Curious. Made from pieces of exotic vintage fabric, embellished with corsages, beads, and brooches from Susan's own collection.
How did you get to where you are today?
From 1997, I owned and curated a cult London concept store called Fashion Gallery. In 2003, I closed the boutique to focus on trend forecasting work, which culminated in my book, Trends Beyond Life: In Search of Immortality, which was published in 2006. Even though I purchased the ShopCurious.com domain name in 2005, I didn’t get around to setting up the website until May 2008.
Sandra Bamminger: Dogtooth check and green tribal print handmade hair band with bead detail.
You say ShopCurious is the online equivalent of slow food.
Yes, ShopCurious is very much about hand crafted/recycled/naturally beautiful things. Many of the items we sell are one-off pieces, or very limited edition runs of a unique design. We value the artistic and the artisan over the brand name and the label.
This red leather and lamb’s wool bag is from the Samurai “Bushido” collection of handmade bags by Vivien Hew. The knitted fabric design is based on traditional Japanese motifs, scripts and armor patterning. The bands were woven on a traditional inkle hand loom.
How do you decide what items to feature on the site?
I’m a very curious person and I love to be constantly learning about new things. The site is aimed at the Curious Cognoscenti – people who are also interested in discovering new things and learning about the unique design or provenance of items. For example, we place objects in context according to their history and geography and describe their attributes and modern day use (a device that has latterly been gaining popularity).
The site also reflects my own sense of style and humor – forming, as it does, a sort of personal diary of some of the things I have done and items I have found on my travels. I would also like to add that there are no big budgets involved – so the site has something of a fashionable, homespun imperfection about it.
What are some of your hot sellers right now in fashion or jewlry?
Pieces from our wide selection of arty, vintage silk scarves. Here's one from Zandra Rhodes, an original 1970s hand finished silk scarf with painted lady and trademark squiggle/chevron printed on it.
Annie Sherburnes’s mosaic necklaces, brooches and bags are also popular. Below is Sherburne's Nefertiti necklace made from a bronze colored metal cast of Nefertiti embellished with multi-colored found vintage jewels.
Our quirky one-off vintage brooches sell very well too, like this rare Royal Navy Pin in mother of pearl with gold and blue anchor and silver rim.
Other popular items include arty, hand painted earrings and bangles by the Maggio sisters, who created the hand pained Dangly Zebra Earrings (below).

What are your favorite items?
I’m saving up for a piece of jewelry by the talented designer Ornella Iannuzzi (who has been featured on the Wearable Art Blog). This incredibly arty coral ring (below) is made with a fresh water pearl set in vermeil gold.
What kind of trends are you observing in fashion and jewelry?
Trends tend to be linked to the season, as well as to the zeitgeist of the moment. I prefer to think of the items we stock as timeless works of art, which are loosely linked to ‘themes’ rather than trends. For instance, we’ve commissioned the Maggio sisters to interpret themes such as PopArt, tribal style, animals, Italian gardens and Art Nouveau on their beautifully hand painted pieces of jewelry. For Autumn/Winter, one of the most significant new trends will be musically inspired accessories.
What’s coming up on ShopCurious?
Curious? Are you?
Well, we'll just have to check ShopCurious to find out what's coming up. Thanks Susan for doing this interview. Keep up the great work unearthing unique creations for us to enjoy. You can see more at ShopCurious.